Fractional Insights Featured by UNLEASH: Key Takeaways on the Future of Work from this Year's International Festival of HR

We’re excited to share that our co-founders, Dr. Shonna Waters and Dr. Erin Eatough, were recently featured in an article published by UNLEASH America. The feature highlights their expert insights from this year’s International Festival of HR, one of the most influential events in the world of people and work.

In the article, “Beyond the AI Hype: 10 Critical Takeaways from UNLEASH America 2025,” Shonna and Erin reflect on the shifting landscape of work, technology, and leadership. As researchers and practitioners who track the evolution of organizational systems, they offer a unique perspective on what’s really happening behind the scenes.

They didn’t just attend UNLEASH America 2025. They led workshops, participated in deep conversations, and helped elevate the dialogue around responsible AI adoption, human value in the workplace, and the future of HR leadership.

“We’re no longer debating whether AI will transform work. We’re deciding how to shape that transformation.” – Waters and Eatough

From conversations around competing AI futures to the existential question of human value in the age of automation, their reflections cut to the heart of today’s most pressing challenges in people strategy and leadership. This feature is not just a reflection of their presence at the event, but a recognition of the critical work we are doing here at Fractional Insights.

🔗 Click here to read the full article by UNLEASH

And if you’re navigating these same questions—rethinking talent, redesigning work, or wrestling with the “AI anxiety” facing your teams—we’d love to connect.

Let’s shape the future of work with clarity, courage, and a bit more humanity.