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Privacy Policy

This Privacy Policy explains how Fractional Insights, LLC and its affiliates (“Fractional Insights”, “we”, “us”, “our”) handle your personal information. It applies to data collected through websites linked to this Privacy Policy (the “Sites”). You have certain rights regarding how we process your information. Additional details are available for residents of the European Economic Area (“EEA”), Switzerland, the United Kingdom, and the United States.

Please read this Privacy Policy completely to stay informed. 

  1. Personal information we collect

Information you provide to us includes:

  • Contract data: First and last name, email address, job function, company name, company size, and other related information.

  • Communications: Exchanges with us, including questions and feedback.

  • Marketing data: Preferences for receiving marketing communications and engagement details.

  • Other data: As described in this Privacy Policy or disclosed at collection.

Third party sources. We may also obtain personal information about you from other sources, such as:

  • Marketing and/or business partners: Contact information and search results from advertisers.

  • Social media platforms: Search results and links, including sponsored links.

Automatic data collection occurs when you visit our Sites, including:

  • Device data: Type of device, operating system, browser type, IP address, and general location.

  • Online activity data: Pages viewed, time spent, navigation paths, and email interactions.

 

  1. Cookie Policy

We use automated tools like cookies, web beacons, and tracking pixels to collect data from our Sites. This information may be shared with third-party service providers for security and fraud detection.

What are cookies?

Cookies are small files placed on your device when you visit a website. They help us understand site usage, facilitate navigation, remember preferences,  and enhance your browsing experience.

Our sites use: 

  • Session cookies: Expire when you close your browser.

  • Persistent cookies: Remain until deleted.

We use two types of cookies:

  • First-party cookies: Set by us to recognize your device on our Sites. 

  • Third- party cookies: Set by partners for analytics, advertising and social media features.

Cookie Categories

  • Essential Cookies: These are necessary for our Sites to function and provide services, such as secure access. Refusing these may affect Site functionality.

  • Performance and Functionality Cookies: Enhance Site performance and functionality. Non-essential, but without them, some features may be unavailable,  and analytics may be limited.

  • Analytics and Customization Cookies: Collect data to understand Site usage and marketing effectiveness, and to customize your experience. Without these, we can’t analyze usage for custom content.

  • Advertising Cookies: Make ads more relevant by preventing repetitive ads and ensuring proper display. May select ads based on your interests. Google advertising features may include remarketing and impression reporting to better understand and reach our audience through user interaction analysis.

Additional Tracking Technologies

Besides cookies, we use technologies like pixel tags to automatically collect information.

We may use browser web storage (LSOs) for similar purposes as cookies, allowing more data storage. Your browser may let you clear this storage.

We use web beacons and JavaScript to track site and email interactions, which are stored on the hard drive of your computer or mobile device by a website, web beacons are embedded invisibly on webpages or within HTML formatted emails. We may also build JavaScript into our Sites, which activate when you request an HTML page with JavaScript in it. The script is sent to the browser and serves a similar purpose to a web beacon. Web beacons and JavaScript are used to demonstrate that a webpage was accessed or that certain content was viewed, typically to measure marketing success and manage content.

Meta pixels track user actions and target ads on platforms like Facebook and Instagram. By using our Site, you consent to this tracking.

Your Cookie Choices

You can manage cookies and similar technologies through the following options:

  • Cookie Settings: We may show a notice explaining cookie use and allow you to opt out of non-essential cookies.

  • Browser Settings: Most browsers let you remove or reject cookies. Check your browser settings for instructions 

  • iPrivacy Plug-ins /Browsers: Use browsers with privacy features, or plugins like Privacy Badger, to block third -party cookies. To opt out of Google Analytics, install the opt-out add-on: https://tools.google.com/dlpage/gaoptout.

  • Mobile Settings: Adjust your mobile device settings to limit advertising ID use for interest-based ads.

Note: Opt-out mechanisms are specific to each device or browser, requiring separate actions for each.

Do not track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to "Do Not Track" or similar signals. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com.

If you decline cookies, you may face inconveniences, such as needing to log in each visit.

  1. How we use personal information

We use your personal information for the following purposes:

Site Operation and Services Delivery:

  • Provide, operate, and improve our Sites and business.

  • Communicate with you about our Sites and services.

  • Offer customer support and respond to inquiries.

  • Detect bugs and maintain site quality and safety.

Research and Development: 

  • Develop and implement new features for our Sites and services.

Marketing and Advertising/Customer Experience:

  • Personalize your experience and understand your preferences.

  • Combine information from third parties to enhance understanding and prevent fraud.

  • Send marketing communications and evaluate campaign effectiveness.

Interest-Based Advertising:

  • Use cookies and similar technologies with partners to serve online ads. based on your interactions.

  • Third-Party Ads: We are not responsible for third-party cookies or clear gifs. Check their privacy policies for more information. 

Compliance and Protection:

  • Comply with laws and legal processes.

  • Protect rights, privacy, and property.

  • Audit compliance and enforce terms.

  • Enhance security and prevent fraud.

 

  1. How we share personal information

We may share your personal information with: the following parties

  • Service Providers: Companies and individuals that assist us in operating our Sites and services, such as hosting, IT, customer support, email delivery, and analytics.

  • Business Partners: We may share your information with partners during promotional activities. With your consent, they may send you marketing communications.

  • Advertising Partners: Third-party advertisers may collect information for interest-based advertising when you visit our Sites. 

  • Professional Advisors: Lawyers, auditors, bankers,  and insurer who providee necessary professional services to us.

  • Authorities and Others: Law enforcement, government authorities, and private parties as needed for compliance and protection purposes.

  • As You Instruct Us: We may share your information based on your instructions or consent, such as for third-party marketing purposes.

Your Choices

  • Opt out of marketing communications. You can stop receiving marketing emails by following the opt- outinstructions in those emails. However, we may still send you non-marketing emails related to your account or our business relationship.

  • Online tracking opt-out. To learn how to opt-out of online tracking, such as cookies, please refer to our Cookie Policy.

Processing Personal Information in the US

We process personal information in the United States, where our personnel and service providers are located, to operate our Sites.

Other sites 

Our Sites may link to third-party websites and services, like YouTube and LinkedIn. These links do not imply our endorsement or affiliation. We do not control these third-party sites and are not responsible for their actions. Your use of these sites is governed by their terms and privacy policies, not ours.

  1. Data security

We use various safeguards to protect your personal information, but no security system is completely secure. We cannot guarantee the absolute security of your data.

  1. Children

Our Site is not for children under 18. If we collect information from a child under 18 without parental consent, we will delete it.

  1. Changes to this Privacy Policy

We may change this Privacy Policy at any time. If there are significant changes, we will update the date and post it on our website.

  1. How to contact us

You can reach us by email at [info@fractionalinsights.ai] or at the following mailing address:

Fractional Insights, LLC
6901 Mission Rdg
Traverse City, MI 49686

 

  1. Supplemental notice to residents of the EEA, Switzerland and the United Kingdom

Controller: Fractional Insights is responsible for your personal information under this Privacy Policy, as per applicable data protection laws.

Legal Basis for Processing: We process your personal information only as allowed by law. Our legal bases include:

  • Contractual necessity: To operate our Sites or fulfill our contract with you.

  • Legitimate interests: For research, development, marketing, and compliance, unless overridden by your rights.

  • Legal obligations: To comply with laws and regulations.

Use for New Purposes: We may use your personal information for new purposes if legally permitted and compatible with the original purpose. We will notify you and explain the legal basis. if the purpose changes

Special Categories of Personal Information: Please do not provide special category data (e.g., race, ethnicity) as we cannot offer enhanced protections. If provided, it will be treated as regular personal information.

Your Rights: If you are in Europe, you have the right to:

  • Access: Request information about our processing of your data.

  • Correct: Update or correct your data.

  • Delete: Request deletion of your data.

  • Transfer: Request a copy of your data in a machine-readable format.

  • Restrict: Limit processing of your data.

  • Object: Object to processing based on legitimate interests.

  • Withdraw consent: Withdraw consent where applicable.

You may submit these requests by email to info@fractionalinsights.ai or our postal address provided above. You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

We may ask for information to verify your identity. We may decline requests as permitted by law, explaining the reason. For complaints, contact us or your jurisdiction. You can find your data protection authority. You can find contact details for EEA, UK, and Switzerland authorities online.

Data Retention: We keep personal information as long as needed for our purposes, legal requirements, or fraud prevention. When no longer needed, we delete or anonymize it, or securely store it until deletion is possible.

  1. Supplemental notice to United States residents

This notice is for residents of U.S. states with privacy laws, including:

  • California Consumer Privacy Act (CCPA)

  • Colorado Privacy Act (CPA)

  •  Connecticut Data Privacy Act (CTDPA)

  •  Virginia Consumer Data Protection Act (VCDPA)

  • Utah Consumer Privacy Act (UCPA)

  • Oregon Consumer Privacy Act

  • Texas Data Privacy and Security Act

  • Montana Consumer Data Privacy Act

  • Delaware Personal Data Privacy Act

  • Iowa Consumer Data Protection Act

  • Tennessee Information Protection Act

Categories of personal information collected and disclosed

We collect and disclose the following categories of following personal information:

  • Identifiers (e.g., name, address)

  • Commercial Information (e.g., transaction data)

  • Internet Activity (e.g., interaction with our Sites)

  • Geolocation Data (e.g., general location)

  • Audio/Visual Information (e.g., recordings)

  • Professional Information

  • Education Information

  • Inferences (e.g., aggregated metrics)

  • Sensitive Information (e.g., account log-in, credit card number)

For more information about the categories of personal information (such as the sources and uses of such categories) we collect, see the “Personal Information We Collect” and the “How We Use Personal Information” sections above.

No sale or sharing of personal information

We do not sell or share your personal information for cross-context behavioral advertising, as defined by state privacy laws.

Your rights under state privacy law

Under state privacy laws, you have the following rights:

  • Right to Know: Access categories of personal information we process and the purpose.

  • Access: Obtain a copy of your personal information.

  • Correct: Update inaccuracies in your personal information.

  • Deletion: Request deletion of your personal information.

  • Transfer: Request transfer of your personal information to you: or a third party.

  • Opt-out of the sale of your personal information.

You are entitled to exercise the rights described above free from discrimination.

Here is how you can submit requests:

  • To request access to or deletion of personal information collected via our Services, please email us at info@fractionalinsights.ai.

  • To learn how to limit tracking, please see our Cookie Policy above.

To verify your identity, we may ask for information we have on file. Additional information requested will only be used for verification purposes.

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